Economics & Sociology

ISSN: 2071-789X eISSN: 2306-3459 DOI: 10.14254/2071-789X
Index PUBMS: f5512f57-a601-11e7-8f0e-080027f4daa0
Article information
Title: Positive psychological capital, market orientation, and business performance of family business in the culinary sector: A research study
Issue: Vol. 13, No 3, 2020
Published date: 09-2020 (print) / 09-2020 (online)
Journal: Economics & Sociology
ISSN: 2071-789X, eISSN: 2306-3459
Authors: Muhammad Hasan
Universitas Negeri Makassar

Chalid Imran Musa
Universitas Negeri Makassar

Arismunandar Arismunandar
Universitas Negeri Makassar

Muhammad Azis
Universitas Negeri Makassar

Thamrin Tahir
Universitas Negeri Makassar
Keywords: positive psychological capital, market orientation, business performance, Indonesia
DOI: 10.14254/2071-789X.2020/13-3/7
Index PUBMS: 0156c963-0d30-11eb-a151-fa163e0fa1a0
Language: English
Pages: 97-112 (16)
JEL classification: D21, D22, M10, M21

This study aims to determine the effect of positive psychological capital and market orientation on the performance of the culinary sector family business. The unit of analysis in this study was 121 culinary sector family businesses in Makassar, South Sulawesi Province, Indonesia, which were determined by purposive proportional random sampling. The statistical testing method was used to analyze the various problems associated with the hypothesis. This is to enable further generalization using the partial least square (PLS) analysis which includes designing structural (inner model) and measurement models (outer model), constructing diagram path, and making conversion path diagram to the system of equations, as well as the estimation, evaluation of the goodness of fit, and hypothesis testing. The result showed that positive psychological capital and market orientation have a significant influence on the performance of the culinary sector family business.


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