Economics & Sociology

ISSN: 2071-789X eISSN: 2306-3459 DOI: 10.14254/2071-789X
Index PUBMS: f5512f57-a601-11e7-8f0e-080027f4daa0
Article information
Title: Enterprise Social Networking: Innovation Difficult to Adopt?
Issue: Vol. 9, No 2, 2016
Published date: 06-2016 (print) / 06-2016 (online)
Journal: Economics & Sociology
ISSN: 2071-789X, eISSN: 2306-3459
Authors: Gintarė Žemaitaitienė
Asta Tiškutė
Agnė Tvaronavičienė
Keywords: Social Media, Enterprise Social Networking, Innovation Diffusion Theory
DOI: 10.14254/2071-789X.2016/9-2/21
Index PUBMS: 0de26cf6-0282-11e8-94c4-fa163e5d4f72
Language: English
Pages: 303-318 (16)
JEL classification: O33, O35, Q55

By having a positive effect on management sustainability, enterprise social networking (ESN) tools are becoming a more prominent form of communication within enterprises. Despite the reasonably predictable benefits of ESN tools for communication and information sharing within organizations, the experience in a number of companies shows that such innovations are not easily adoptable. An analysis of failure instead of success stories gives a wider understanding of the risks and dangers that organizations might face and ways to overcome them. The chosen theoretical framework of diffusion of innovation gives a couple of different perspectives of the same situation, analysing premises of innovation decision, innovation development, innovation process variables and actors. The research completed emphasizes on the importance of combining different stakeholders’ positions to have a 360-degree view of the situation, make an analysis of organizational climate and have in mind a specifics of the ICT-based innovation itself. However, most important tasks are to plan steps of innovation development and to support the system in detail.