Economics & Sociology

ISSN: 2071-789X eISSN: 2306-3459 DOI: 10.14254/2071-789X
Index PUBMS: f5512f57-a601-11e7-8f0e-080027f4daa0
Article information
Title: Where Do Time and all of the Money go? Consumer Strategies of Urban Youth in Modern Russia
Issue: Vol. 9, No 4, 2016
Published date: 12-2016 (print) / 12-2016 (online)
Journal: Economics & Sociology
ISSN: 2071-789X, eISSN: 2306-3459
Authors: Elena Omelchenko
Yulia Andreeva
Elvira Arif
Svyatoslav Polyakov
Keywords: youth, consumption, employment, social and economicstratification, Russia
DOI: 10.14254/2071-789X.2016/9-4/11
Index PUBMS: 1b2b4daf-020a-11e8-94c4-fa163e5d4f72
Language: English
Pages: 176-190 (15)
JEL classification: Z13

The article focuses on consumer strategies of Russian urban youth during a financial crisis aggravated by European and North American sanctions against Russia. Prices on natural resources (namely, the drop in global oil prices) as well as the sanctions imposed by the countries that do not support Russia's policy toward Ukraine have become major causes of the 2015 crisis. This article offers a brief outline of the academic debate on youth consumption with a focus on post– and subcultural, problematised and lifestyle-related lines of research. We touch upon such topics as informed and stimulated consumption actualised by the crisis. The analysis of urban youth consumption draws on the data of a research project; its empirical basis consists of sixty semi-structured interviews conducted with two generations of young people in St. Petersburg (20-25 and 30-35 years old) with different job tenure (no more than five years and about ten years) and from different fields of employment: the public sector (budget-funded organisations), the private sector (commercial companies) and self-employment (freelancers). Our particular attention to the changes in young people's financial and time budgeting practices stems from the hypothesis that they are the main manifestations of youth's first reactions to the crisis. The key questions of the analysis are as follows. How do young people with different work experience spend their time and money? Does the ongoing crisis establish new consumer behaviour patterns among urban youth in modern Russia?