Economics & Sociology
ISSN: 2071-789X eISSN: 2306-3459 DOI: 10.14254/2071-789XIndex PUBMS: f5512f57-a601-11e7-8f0e-080027f4daa0
Article information
| Title: | Food and Beverage Brand Development: Global Trends and Directions for Ukraine |
| Issue: |
Vol. 7, No 2, 2014
Published date: 20-05-2014 (print) / 20-05-2014 (online) |
| Journal: |
Economics & Sociology
ISSN: 2071-789X, eISSN: 2306-3459 |
| Authors: | Oksana Piankova |
| Keywords: | brand, brand valuation, rating, Interbrand, UkrBrand |
| DOI: | 10.14254/2071-789X.2014/7-2/12 |
| Index PUBMS: | 1ef5795a-aa13-11e7-8eae-080027f4daa0 |
| Language: | English |
| Pages: | 149-159 (11) |
| JEL classification: | L66 |
| Website: | https://www.economics-sociology.eu/?267,en_food-and-beverage-brand-development-global-trends-and-directions-for-ukraine |
Abstract
The article presents the results of research on the development of international and Ukrainian brands, and also analyzes food and beverages brands position in the Interbrand rankings and UkrBrand. Moreover, the research studies the dynamics of their value and the representation of world’s leading brands on the Ukrainian market in order to identify global trends and characteristics of development in Ukraine.