Economics & Sociology

ISSN: 2071-789X eISSN: 2306-3459 DOI: 10.14254/2071-789X
Index PUBMS: f5512f57-a601-11e7-8f0e-080027f4daa0
Article information
Title: Application of the CSR Measuring Model in Commercial Bank in Relation to their Financial Performance
Issue: Vol. 8, No 4, 2015
Published date: 20-12-2015 (print) / 20-12-2015 (online)
Journal: Economics & Sociology
ISSN: 2071-789X, eISSN: 2306-3459
Authors: Jiří Paulík
Monika Sobeková Majková
Tomáš Tykva
Michal Červinka
Keywords: Corporate Social Responsibility, commercial banking, financial performance
DOI: 10.14254/2071-789X.2015/8-4/5
Index PUBMS: 1f097b8f-aa13-11e7-8eae-080027f4daa0
Language: English
Pages: 65-81 (17)
JEL classification: G21

This article focuses on the application of the corporate social responsibility concept (CSR) in commercial banking in the Czech Republic. The study quantitatively evaluates the CSR activities in commercial banks on a sample of four largest Czech banks according to the number of customers by using the CRM measuring model developed by the authors. The research is based on the content analysis of the publicly available data and takes into consideration three main pillars of the CSR - Economic, Social and Environmental. The subsequent analysis made with the application of the methods of descriptive statistics and correlation analysis is focused on the relationship between the CSR implementation and the commercial bank's financial performance. On the basis of the CSR measurements it was found, that the application of CSR activities in the Czech commercial banking sector is reaching the average level. Correlation analysis also showed that the level of application of the CSR is not significantly related to the financial performance of the banks.