Economics & Sociology

ISSN: 2071-789X eISSN: 2306-3459 DOI: 10.14254/2071-789X
Index PUBMS: f5512f57-a601-11e7-8f0e-080027f4daa0
Article information
Title: CULTURAL-HISTORICAL DETERMINANTS OF THE IMAGE OF UKRAINIAN COMPANIES OPERATING ON THE POLISH MARKET
Issue: Vol. 1, No 1, 2008
Published date: 20-11-2008 (print) / 20-11-2008 (online)
Journal: Economics & Sociology
ISSN: 2071-789X, eISSN: 2306-3459
Authors: Jacek Trebecki
Keywords: Economic Integration, Comparative Studies of Countries, Relation of Economics to Other Disciplines, Public relations
DOI: 10.14254/2071-789X.2008/1-1/6
Index PUBMS: 1f6b6a91-aa13-11e7-8eae-080027f4daa0
Language: English
Pages: 10-10 (1)
Website: http://www.economics-sociology.eu/files/06.pdf
Abstract

The purpose of the paper is to outline cultural and historical determinants of the image of Ukrainian companies operating on the Polish market. The author's thesis is that although both communities are close geographically, they showed mutual distrust based on historical experience and cultural ifferences. However, due to the orange revolution and joint preparation of Euro 2012 as well as mutual relationship becoming normalized, mutual liking improved, which translates to a positive investment climate.