|Title:||IDENTIFYING THE GAP IN VALUE CREATION AT UNIVERSITIES: THE CONSUMER’S PERSPECTIVE|
Vol. 5, No 1, 2012
Published date: 20-05-2012 (print) / 20-05-2012 (online)
Economics & Sociology
ISSN: 2071-789X, eISSN: 2306-3459
|Keywords:||value creation, consumer value, education, university studies, Lithuania|
|JEL classification:||D46, I21|
Value creation becomes more and more important because of increasing competition among companies, increasing power and requirements of the consumers in the market. The paper discusses theoretical and practical issues of value creation process and its impact on university studies. The main research focus these days either lay on value creation in business companies or quality problem at university studies. Our paper discloses the perspective of the consumers/user in three selected dimensions: a) students’ dimension; b) teaching staff dimension and c) university administration’s dimension. The findings of the research present criteria, which either a) increases the value of university studies or b) decreases the value of university studies.