Economics & Sociology

ISSN: 2071-789X eISSN: 2306-3459 DOI: 10.14254/2071-789X
Index PUBMS: f5512f57-a601-11e7-8f0e-080027f4daa0
Article information
Title: Altruism or Strategy? A Study of Attributions of Responsibility in Business and its Impact on the Consumer Decision Making Process
Issue: Vol. 6, No 1, 2013
Published date: 20-05-2013 (print) / 20-05-2013 (online)
Journal: Economics & Sociology
ISSN: 2071-789X, eISSN: 2306-3459
Authors: José Luis Vázquez
Ana Lanero
María P. García
Jesús García
Keywords: Public marketing, corporate social responsibility, responsible consumption, consumer decision making process, social orientation, profit orientation, Spain
DOI: 10.14254/2071-789X.2013/6-1/9
Index PUBMS: 20c0f13d-aa13-11e7-8eae-080027f4daa0
Language: English
Pages: 108-123 (16)
JEL classification: M31

The principal aim of this paper is to propose a model of consumer decision making based on responsibility criteria, just as to analyze the role of consumers’ attributions of business responsibility as determinants of that process. A self-reported study was conducted from a total sample of 454 Spanish consumers. Structural equations modeling with PLS was used to test the sequence between information search, information evaluation and purchase behavior based on responsibility criteria, just as the effect of value, stakeholder, strategic and egoistic-driven motivations attributed to corporate responsibility. Results support a model of responsible consumer decision making and show a different pattern of effects of social and strategic attributions on consumer behavior.