|Title:||THE APPLICATION OF PATH MODELLING IN THE ANALYSIS OF CONSUMER BEHAVIOUR IN THE CULTURAL TOURISM MARKET|
Vol. 7, No 1, 2014
Published date: 20-05-2014 (print) / 20-05-2014 (online)
Economics & Sociology
ISSN: 2071-789X, eISSN: 2306-3459
|Keywords:||path analysis, tourist behaviour, cultural tourism|
|JEL classification:||C49, D01, D11, D12, Z11, Z12, Z13|
The aim of this article is to present consumer behaviour in the tourism market, i.e. behaviour constituting the compound effect of an individual’s multi-stage reaction to multiple determinants, crowned with the after-feelings the consumer begins to develop at the earliest stage of a tourist trip. A satisfied tourist is one who recommends a given destination and expresses their will to return there. This paper seeks to present “path analysis” as a research tool used to analyse the determinants surrounding a tourist’s intent to revisit a particular tourist destination. The results of the conducted research confirm both the usefulness of path analysis modelling and the undeniable influence of the preparation for a trip on the satisfaction gained by a cultural tourist.