Economics & Sociology

ISSN: 2071-789X eISSN: 2306-3459 DOI: 10.14254/2071-789X
Index PUBMS: f5512f57-a601-11e7-8f0e-080027f4daa0
Article information
Title: MARKETING RESEARCHES OF SOCIAL COMMUNICATION FORMS IN THE DINAMICS OF HUMAN DEVELOPMENT
Issue: Vol. 7, No 1, 2014
Published date: 20-05-2014 (print) / 20-05-2014 (online)
Journal: Economics & Sociology
ISSN: 2071-789X, eISSN: 2306-3459
Authors: Galina Peresadko
Olga Pidlisna
Oleg Olefirenko
Oleksandr Karpishchenko
Keywords: marketing research, social communication, human development, social stereotypes, mass media
DOI: 10.14254/2071-789X.2014/7-1/19
Index PUBMS: 2372773e-aa13-11e7-8eae-080027f4daa0
Language: English
Pages: 217-227 (11)
JEL classification: M31
Website: https://www.economics-sociology.eu/?254,en_marketing-researches-of-social-communication-forms-in-the-dinamics-of-human-development
Abstract

The basic definitions and models of the communication process are determined in the paper, which reflect the elements in the process of communication and types of effects of D. Lasswell’s model. The types of social communication, public opinion and social stereotypes caused by the mass media show that it is a simplified way of social objects or events with significant resistance. Rumors as an example of informal communication are described in the article that determine information whose reliability has not been established and that are transmitted from person to person through the spoken word. The main means of mass communication are considered in the article and is determined the leader in a number of means of them. The study, conducted by the Institute of Sociology, is presented in the article which clearly demonstrates the priority of television in the system way of spending free time by representatives of different generations.