Economics & Sociology

ISSN: 2071-789X eISSN: 2306-3459 DOI: 10.14254/2071-789X
Index PUBMS: f5512f57-a601-11e7-8f0e-080027f4daa0
Article information
Title: Consumers’ Need of Privacy Protection – Experimental Results
Issue: Vol. 10, No 2, 2017
Published date: 06-2017 (print) / 06-2017 (online)
Journal: Economics & Sociology
ISSN: 2071-789X, eISSN: 2306-3459
Authors: Elżbieta Babula
University of Gdańsk

Urszula Mrzygłód
University of Gdańsk

Andrzej Poszewiecki
University of Gdańsk
Keywords: privacy, personal information, data sharing and protection
DOI: 10.14254/2071-789X.2017/10-2/6
Index PUBMS: 6628e27f-004c-11e8-94c4-fa163e5d4f72
Language: English
Pages: 74-86 (13)
JEL classification: D82, O30

Protection of privacy in the information age is a growing challenge. Corporations and other institutions collect data and utilize them for various purposes, not all of which may be in favour of individuals. Yet still little is known of how individuals perceive the value of privacy and what is the individuals’ awareness of costs and benefits associated with data sharing. This article presents the experimental research on factors determining privacy behavior of consumers. We provide evidence, that the need of privacy protection depends on gender and is affected by priming. On the other hand, nor the type of purchased good nor the decision-making method had the significant impact in our study on willingness to disclose private data.


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